Facebook Marketplace also attracts one billion monthly users. This makes it a great platform to get your product to more people.
1. Make your brand more visible
Increased visibility of your brand is one of the most efficient methods to increase sales. Additionally, Facebook Marketplace can help get your products and brand before new buyers.
In reality 1 million people purchase items through Facebook Shops every month. Brands are seeing massive results also. Certain reports indicate that orders are 66% higher through Shops than on their sites.
The greatest part? Facebook Marketplace users are searching for items to buy. Just make sure they are able to find yours first.
Put your items in categories that are appealing to your intended audience, so they're more likely discover your products as they browse.
Try to boost Your Facebook Marketplace profile following too. The more people follow your company the more often your products will be featured in feeds of people. Make sure you publish clear images of your products and writing up detailed product descriptions.
2. Build stronger customer relationships
Facebook is a peer to peer platform which means you have the unique chance to establish relationships with customers immediately.
Sales that begin with Facebook Messenger allow you to communicate directly with your customers. Additionally, customers have a 53% higher likelihood purchase from businesses that they can communicate with.
Facebook offers customers suggestions for questions, however, they can also send message to the sellers.
Earn the trust of your customers by quickly responding to queries and providing all required details.
3. It's completely free to list your products
Facebook Marketplace doesn't charge sellers any cent. Listing on the Marketplace is free regardless of the number of products you put up for sale. There is no need to pay anything for maintaining an account or to list your products also. The only cost you pay is for each product you sell.
The selling fee for Facebook is five percent per delivery or a flat charge of $0.40 for deliveries that are $8.00 lesser. The selling fee is inclusive of taxes and processing payments. This applies to all transactions at checkout for every product category that are available on Facebook as well as Instagram.
4. Try out new listings of products or services.
Because it's free to post the products you want to sell, Facebook Marketplace is a ideal place to test the idea of selling your product.
Facebook will do the target-based advertising for you, meaning it's much easier to determine whether a brand new product is popular with your target market.
Try making use of Marketplace to test different pricing strategies. Check out how your target audience reacts to price increases or reductions.
5. Tap into Facebook personalization
Facebook allows you to target users who have bought from your store or viewed your page. It also lets you reach out to people who aren't part of your primary audience profile.
The Browse to Buy feature shows relevant products that are based on communities that the users are part of.
may also make use of Facebook ads to target customers who have made purchases from your store or viewed your page. These customers will be more inclined to buy from you in the future.
6. Mobile-friendly listings
Facebook Marketplace automatically creates mobile-friendly listings automatically. 98 percent of Facebook users access the platform via mobile devices and 81.8 percent of them use mobile devices to access the site.
Fortunately, you don't have to fret about adjusting your website to attract the mobile-friendly users.
7. Determine customer preferences and top-selling products
Facebook Marketplace is simple to discover what types of products are popular. So, you can forecast sales more accurately and also stock popular items.
To determine what's the most on Facebook Marketplace browse through the categories. You can find out which items are the top sellers in their respective categories.
You can also find the most popular products by browsing websites for businesses. If you click on the page, you'll notice that the most effective products show up first.
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